Feeds’n Needs Expands Pet Food Selection with Go! Solutions & Now Fresh

October 1, 2026

Feeds’n Needs is excited to announce the arrival of GO! SOLUTIONS™ and NOW FRESH™ pet foods, now available at all Feeds’n Needs locations across the Maritimes.

This exciting addition expands our growing pet food category and gives pet parents even more high-quality nutrition options for dogs and cats. Customers can now shop a wide selection of GO! SOLUTIONS and NOW FRESH dry food recipes, along with their popular canned and gravy-based wet food products.

“We are always looking for trusted brands that deliver exceptional nutrition and value for our customers,” says Carrie Bowie, Marketing & Communications Supervisor at Feeds’n Needs. “GO! SOLUTIONS and NOW FRESH are well-respected Canadian brands with a long history of pet nutrition expertise, and we’re thrilled to make them available in our stores.”

About Petcurean

GO! SOLUTIONS and NOW FRESH are crafted by Petcurean, a proudly Canadian pet food company based in British Columbia. For more than 25 years, Petcurean has focused exclusively on creating premium pet nutrition using carefully selected ingredients and science-backed formulations designed to help pets thrive.

Known for their commitment to quality, innovation, and pet wellness, Petcurean recipes are developed by experts and formulated to support pets through every life stage.

Why Pet Owners Love GO! SOLUTIONS

GO! SOLUTIONS is designed to help address specific pet nutrition needs while delivering complete and balanced meals.

Benefits of GO! SOLUTIONS recipes may include:

  • High-quality animal proteins as the first ingredient
  • Tailored solutions for skin and coat health, digestive care, weight management, and food sensitivities
  • Added probiotics and fibre to support healthy digestion
  • Omega fatty acids to support healthy skin and a shiny coat
  • Recipes for puppies, adults, seniors, and all life stages

Why Pet Owners Love NOW FRESH

NOW FRESH focuses on simple, minimally processed nutrition made with fresh ingredients and no by-product meals.

Key benefits include:

  • Fresh meat, fish, or poultry as the primary protein source
  • Balanced nutrition with wholesome fruits and vegetables
  • No artificial preservatives, flavours, or colours
  • Support for healthy digestion, immune function, and overall wellness
  • Recipes designed for dogs and cats of all ages and sizes

More Choice, More Nutrition Solutions

At Feeds’n Needs, we know that every pet has unique nutritional needs. Adding GO! SOLUTIONS and NOW FRESH allows us to offer even more options for pet parents seeking premium-quality nutrition, whether they’re looking for recipes that support healthy digestion, skin and coat health, weight management, food sensitivities, or overall wellness.

With dry food, canned food, and delicious gravy recipes available for both dogs and cats, these brands provide flexible feeding options to suit a variety of preferences and lifestyles.

More Value for Pet Parents

In addition to providing exceptional nutrition, GO! SOLUTIONS and NOW FRESH products are eligible for Petcurean’s Buy 12, Get 1 Free frequent buyer program. Customers can earn rewards while feeding the foods they love, making it even easier to provide premium nutrition for their pets.

Visit your local Feeds’n Needs store for program details and to learn how to start earning your free bag.

Visit Your Local Feeds’n Needs

GO! SOLUTIONS and NOW FRESH dry food, canned food, and gravy recipes are now available at all Feeds’n Needs locations.

Stop by your nearest store to explore the lineup and speak with one of our pet nutrition specialists about finding the best recipe for your dog or cat.

About Feeds’n Needs

Feeds’n Needs is premier animal feed and supply retail division of Shur-Gain/Trouw Nutrition, a company that is well known for its constant efforts in understanding how to optimize animal nutrition and health. Before our stores existed, all this knowledge was only accessible to the wholesale market. In the early years, Shur-Gain had four main feed production plants in the Maritimes, with small retail spaces within, carrying essential animal health and farm maintenance products. With so much growth in the industry, came more opportunities to take our passion for animal well-being to the next level and expand our retail locations: making our expertise available to not only animal owners, but pet lovers like you and us!

Feeds’n Needs proudly operates 14 stores across the Maritimes and is a place where you are free to ask for advice while sharing a warm shopping experience. Our 120+ experienced retail staff members are carefully selected (only real pet lovers are hired!) and thoroughly trained to offer you the best expertise through friendly, personalized, and courteous customer service.

At Feeds’n Needs, our staff understands that all pets are different and require different needs. To ensure animal well-being and a great shopping experience, we carry over 20,000 products, spanning across multiple categories (farm, wild bird, to home decor & so much in between) to ensure our customers are equipped with the supplies they need. Not to mention, our Shur-Gain livestock feed and Lifetime petfood is proudly made right here in Canada.

Feeds'n Needs Team